Hi, I’m Kelly
I’m a stylist who believes great hair begins with real, human connection. With honest conversations and thoughtful care, my goal is for you to feel at home in your own beauty.
I’m a San Francisco-based hairstylist who is just genuinely happy you stopped by.
I think we're going to get along really well especially if you love a good matcha, you support local businesses, you care about how things feel not just how they look, and you believe that taking care of yourself is something to actually enjoy - not just check off a list. So do I. My clients don't just sit in my chair, they become part of my world and I have a feeling you will too.
I've been doing hair in San Francisco for over 11 years, and behind the chair at Principle Salon for years now. In that time I've poured myself into my craft through ongoing education, staying sharp on color theory and technique, and genuinely caring about getting it right for each person. I specialize in color and cuts that feel lived-in and effortless - creating beautiful hair that’s actually made for your real life.
Here's what I know makes me a little different: I consult like no one else…. I slow down, ask the real questions, and I make sure you are part of every single decision. You will never leave my chair feeling like something just happened to you because I genuinely care about you as a person. My clients tell me I feel less like their stylist and more like a friend who happens to be really, really good at hair and THAT’S my favorite thing anyone has ever said to me.
When I'm not at the salon, I'm teaching Buti MVMT at New Mission Yoga, hosting women's events because bringing women together is one of my favorite things to do, dancing in the sunshine at a day party or out late into the night, grabbing a matcha or latté from my favorite Mission cafes, or at home with my kitty Stella, just loving this beautiful life I get to live. Hair is one of the many ways I express myself: creative, joyful, intentional….and I bring all of that energy with me every single day.
I’ll say it again, I'm just really happy you're here. I can't wait to learn what makes you feel most like yourself. Hit the “New Client? Start Here!” button below or feel free to reach out to soulshinestylist@gmail.com with any questions.
In my chair, everything begins with connection. I take the time to understand your lifestyle, your hair goals, and what actually feels good for you day-to-day. My approach is intentional and collaborative - I always want you to know what we are doing, why we are doing it, and how it supports the long-term health and look of your hair.
I’m committed to non-toxic, eco-conscious beauty and using products that honor both your hair and the planet because I believe great hair shouldn’t cost your health or the earth. Here, you can expect thoughtful choices, a calm space, and a stylist who truly listens.
My goal is for you to leave feeling grounded, confident, and have hair that feels like you, only elevated.
My Philosophy Of Care And Commitment To You
Salon Tour

